We wanted to bring that product truth to life in a spectacular way only this brand could.'
None of the competitors have the impressive library of games that BetMGM Casino offers. Geno Burmester, Creative Director at 72andSunny, said, 'The iGaming space is more crowded than ever. The spot was directed by GRAMMY Award-winner Calmatic, known for his work on Lil Nas X and Billy Ray Cyrus's record-breaking 'Old Town Road.' Calmatic also has created content with Anderson. 'This is an incredible collaboration that will keep audiences old and new engaged.' 'Vanessa Hudgens is a superstar who brings BetMGM to life not only as an iGaming or sports betting company, but as an entertainment experience,' said Matt Prevost, BetMGM's Chief Revenue Officer. The new campaign follows BetMGM's recent series starring Jamie Foxx which debuted in September. Proclaiming itself 'The King of Casino,' the spot cements BetMGM's position as a leader in the iGaming industry.
In the segment, the library serves as a portal through which Hudgens and the audience are transported from one BetMGM Casino game-inspired room to another, each more eclectic than the last. Click here to download photo/video assets (courtesy of 72andSunny)
